New Features Announced For E-Commerce Site Search Product
Enhanced Customization Tool Helps Boost Web Sales For Online Merchants
West Chicago, IL - September 23, 2008 - Reinhart Technologies Inc.
announced today a significant enhancement to its CyberSiteSearch
product, which assists online merchants increase sales on their
e-commerce web sites.
The recently added enhanced customization feature allows web
merchants complete control over the appearance of products shown in
site search results pages.
Previously, merchants could match the general look and feel of their
web site, but actual product results were always shown in a couple of
standard formats. With this powerful new addition, merchants may
control the precise content and layout of each search result.
Examples of how this feature might be used include:
- Implementing multiple "buy now" buttons on each product search
result, such as for the site's own shopping cart, Pay Pal, and Google
- Add a "New" or other attention graphic to specific products results.
- Adding a drop down list of product options.
- · Showing multiple images for each product.
CyberSiteSearch implements a product database architecture that
permits the inclusion of merchant defined product attributes. These
same attributes are now also available for inclusion in product search
"It would be easy to underestimate the power of this enhancement"
explained a company spokesperson. "This goes well beyond the level of
simple cosmetic customization. The combination of our product's robust
handling of merchant defined product attributes, with this new enhanced
customization feature permits merchants to show attribute information
in search results such as color, voltage, flavor, pattern, axle
diameter, or any other attribute they wish to define. Plus, all
customization is performed using simple HTML, insuring easy
CyberSiteSearch affords a proven methodology that combines site
search tools, merchandizing, and search marketing features. Web sites
using CyberSiteSearch experience increases in both the number of
visitors from search engines and sales conversion rate.
The product is implemented using a "hosted" or "Software as a
Service" (Saas) model, where all the software actually resides on the
vendor's servers. As a result, merchants need not license or install
costly and complicated software on their server.
"Merchant Friendly Pricing" is set at just pennies per SKU per
month, making the product particularly attractive to small and medium
size business web sites.
A free version is available for starter web sites.
For further information, contact:
Reinhart Technologies Inc.