E-Commerce Site Search Tool Adds
Guided Navigation
Helps Shoppers
Rapidly Locate Products And Boosts Merchants' Sales
West Chicago, IL - July 7, 2009 -
Reinhart Technologies Inc. today announced the addition and general
availability of guided navigation features to their popular CyberSiteSearch
E-Commerce site search tool.
The purpose of e-commerce site search
is to assist visitors to rapidly locate and purchase products on a web
site. It accomplishes this by helping them view product information and
navigate through product choices.
However, shoppers often begin their
search using vague and general terms and frequently abandon the search
in frustration and leave the web site altogether because too many
choices are returned in an unstructured manner. Guided navigation helps
solve this problem by allowing the visitor to easily and rapidly narrow
the search in a highly structured fashion. This is particularly useful
when the site's inventory includes many products with complex
attributes or features.
The advantage to customers is that
they find the merchant's site easier to navigate. The advantage to the
merchant is that more visitors are converted to paying customers.
"A perfect example would be coffee",
explained a company spokesperson, "which can be described using a
vocabulary that includes words such as roast, grind, caffeination,
certification, packaging, etc. A potential customer would almost
certainly be confused by the array of choices returned by a site search
for a broad term like "coffee". However, guided navigation permits that
visitor to very easily and quickly sift through those results. In this
example, the visitor could easily narrow the search results by roast,
grind, etc., and zero in on that perfect Fair Trade certified, dark
roast, whole bean, decaf coffee, in a one pound package."
Another advantage of guided navigation
is that it displays product features and options that might have been
otherwise overlooked. For example, a shopper might not know that an
item is available in a certain pattern or color, a product was
available from a certain manufacturer, a lower cost option exists, etc.
Guided navigation makes the full repertoire of product attributes
visible in a highly structured and easily navigated fashion.
CyberSiteSearch affords a proven
methodology that combines site search, merchandizing, and search
marketing features. Web sites using CyberSiteSearch experience
increases in both the number of visitors from search engines and sales
conversion rate.
The product is implemented using a
"hosted" or "Software as a Service" (Saas) model, where all the
software actually resides on the vendor's servers. As a result,
merchants need not license or install costly and complicated software
on their server.
"Merchant Friendly Pricing" is set at
just pennies per SKU per month, making the product particularly
attractive to small and medium size business web sites.
A free version is available for
starter web sites.
For further information, contact:
Reinhart Technologies Inc.
800-499-6414
http://www.CyberSiteSearch.com
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