So What’s The Big Deal?
crux of the site search problem is to match your site visitors’ queries
with those products that they are most likely to buy.
who would you think you be best able to fully and completely describe
your products to those visitors – some search engine spider automaton
As a Google manager recently said:
there was simple web crawling which involved indexing the content on a
website. But there were challenges: sometimes the web crawler could not
find all pages on a site, and, even if a page was crawled, it was often
difficult for a computer-based system to understand the meaning of the
Amen to that!
crawlers are poorly suited to organize detailed product content into a
searchable structure across all of the products on your web site.
But you can.
since we think you know how to describe your products best, our
technology allows you to specify a rich set of attributes to associate
with each of them. And since not all products can be described using
some standard set of attributes (like voltage, flavor, radius, intended
audience, hull width, etc.), we allow you to describe your products in
terms of custom attributes defined by you.
you send your product data to us, it becomes immediately searchable,
using everything from simple keyword searches to sophisticated multi
attribute product locators. For example, one of our customers has
implemented a product locator that allows customers to locate just the
right coffee to suite their taste based upon its caffeination, grind,
category, origin country, acidity, aroma, etc.:
yet, your products also become more visible to external search engines
such as Google, Yahoo, MSN if you also choose our Google Product Injection and Enhanced Search Engine Optimization options!