Supercharge Your Google Marketing: Inject Your Products Into Google!
Good
positioning of your products in Google is of paramount importance to
success in e-commerce. That’s why we developed Google marketing
features that go beyond the other search marketing features that we
offer.
To get your products
listed by Google, you really have only three choices: passively wait
for them to be discovered, point Google to each of your product pages
and wait for Google to index them, or actively inject your product data directly into Google. Experienced e-commerce merchants would choose the last option every time!
Instead of waiting to be found, our Google Product Injection feature allows you to actively tell Google about your web pages, your products, and your products’ attributes.
Google Product Injection
Using
the product data that is supplied by you, we actively inject Google
with all of that information, including any and all attributes used to
describe them This facilitates inclusion, better positioning, and
enhanced visibility for searches performed in:
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Google |
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Google Base |
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Froogle Shopping Site |
The
effort put into describing your products with a rich set of attributes
for the purpose of site search gets fully leveraged here. Those very
same attributes are used again to make your products more visible for
Google searches using these attributes.
Achieve Better Than Top Ten Listings!
The
Nirvana of search marketing has been to achieve a "Top Ten" listing for
one or more of your products in Google. Considerable effort and expense
is invested each and every day by many thousands of search marketers to
accomplish this goal, since having a product returned on the first page
of search results will almost always lead to greatly increased traffic
and sales of that product.
But did you know that you could do even better than a Top Ten listing?
Well
you can, using our Google Product Injection feature. The following
screen shot illustrates a real example of a product injected by
CyberSiteSearch that is actually returned above the conventional Top
Ten results:

While
we cannot guarantee that Google will similarly handle all injected
products, we can guarantee that if you do not use this strategy you
have little or no chance of having your products listed above the Top
Ten results!
Automatic Updating
Whenever
you send a new data feed to us, we automatically re-inject Google with
your latest product data. You don’t even have to think about it! It’s
entirely automatic.
And
speaking about not having to think about it, since Google will
automatically “expire” your products (i.e., delete them) after 30 days,
we automatically refresh your product listings by re-injecting them
into Google to help prevent their deletion.
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