Advanced E-Commerce Site Search For Merchants Of All Sizes
Most
online merchants view site search as a tactical tool, simply choosing
whatever free search utility that is provided with their web hosting
package.
Big mistake!
Instead,
site search should be viewed as a strategic sales and marketing tool,
used to engage your visitors and influence their buying decisions.
CyberSiteSearch accomplishes this via these product features:
(Click any image to enlarge.)
E-Commerce Friendly Search Results Pages
Elevates Your Best Products To Top Positions
Boost
your conversion rate and sales. Search results can display your best
selling products at the top of the results page, increasing your
chances of making that sale.
Provides Multiple Sorting Options
Visitors
may peruse your products better by viewing search results sorted by
popularity, relevance, price, on sale, and newest additions.
Supports Product Merchandizing And Promotions
Merchants
may designate products to display at the top of results in response to
specific search terms, either indefinitely or during a specific time
period.
Supports Cross Sell And Up Sell
For
every product, merchants may specify a list of desired cross sell and
up sell products which can be displayed from the search results page.
Supports Search On Advanced Standard Attributes
Your
site visitors may search on keywords found in product titles and
descriptions plus advanced search on standard fields such as merchant
supplied keywords, manufacturer, brand, model or part number, etc.
Supports Search On Merchant Defined Extended Attributes
We
provide an extensible site search solution that allows you to define
and supply a wealth of product attributes (for example, color, scent,
pattern, axle diameter, sale price, style, etc.) that become
immediately searchable. Learn more about the importance of product attributes.
Supports Product Locator Implementations
Allow
your customers to easily search your product catalog using any
combination of keywords and attributes (including merchant defined
attributes supplied by you) via a single search form. For example, one
of our merchants has implemented a single form that allows searching of
their fragrance and beauty product catalog by any combination of
fragrance, product type (perfume, cream, soap, etc.), gender (products
for men, women, children) and keywords.
Customized And Branded Results Pages
All
search results pages are displayed with the merchants branding and
standard site header and footer at the top and bottom of the pages. In
addition, merchants may customize the layout and content of the search
results page.
Comprehensive Site Search Reporting
Our
online reporting software allows merchants to peruse historical site
search engine data to optimize both their web store and online marketing
efforts. By studying what visitors search for, what they click on (or
don’t click), what they buy (and don’t buy), merchants can uncover a
wealth of data and insight into how visitors view their site and
products.
For
example, these reports can be used to discover holes in your product
mix by viewing what visitors searched for on your site and didn’t find
or buy.
Another example
would be to use these reports to refine and improve your Pay Per Click
keyword list by adding search terms employed on your web site.
The only limit to how these reports could be used is your imagination!
Fully Hosted And Data Driven Solution
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