Google recently updated and reorganized their Submit your content page. It seems to be a lot clearer and streamlined than before and well worth a read.

If you look carefully at the portions of most interest to e-commerce merchants, it’s interesting to note that  CyberSiteSearch automatically addresses those needs via its Google Product Injection and Search Engine Product Visibility features.

Merchants who sign up for these features have their content submitted and refreshed to Google on an automatic, ongoing basis. They don’t even have to think about it.