Some time ago we noted in this Blog that our company President and Founder was invited by Work.com to author a guide to e-commerce site search entitled “Guide to E-Commerce Site Search: So What Exactly Is It?”.
This article explains the fundamentals and important advantages of this style of site search for online merchants and has garnered high ratings by readers.
Apparently, as a result of those rankings, Business.com has now picked up the guide and is featuring it in their E-Commerce section. It is ranked in position 14 out of only 33 articles in that section. You can read the guide on Business.com here.
Business.com is the leading business search engine and pay-per-click advertising network. We are proud that they saw fit to include us.
We noticed today an announcement by Google concerning their support of alternative data feed formats to Google Base. Basically, they now support incoming feeds formatted for Shopping.com and Shopzilla.com in addition to their own feed format.
One interesting aspect of this announcement is that it mimics our own strategy of supporting popular feed formats, except that we can accommodate feeds formatted for not only Shopping.com, and Shopzilla, but also Shop.com, Google, Yahoo, Price Grabber, Smarter.com, Become.com and others. Merchants may use existing feeds in one of these formats to send product data to CyberSiteSearch. In fact, our Merchant Console permits rapid and easy use of virtually any existing feed format.
But the other interesting aspect is that although it may provide some convenience to merchants, it also comes up short in terms of taking advantage of optional and custom attributes.
CyberSiteSearch continues to fully support these attributes in data sent using the Google Product Injection feature.
Practical Ecommerce did a “Tip Of The Day” item titled “Add Misspellings To Your PPC Campaign”, noting
Did you know that 587 people search for “googles” instead of “goggles” each day? If you don’t mind attracting customers who are not spelling gurus, consider adding misspellings to your search marketing campaigns.
Good advice. But where to find these misspellings? One good place is to peruse the CyberSiteSearch search reports. Simply scanning through the lists of keyword searches can yield a list of misspellings found in site searches.
Not only should you use them in your PPC campaign, but they also should be used as synonyms for site searches so that misspellings will yield correct results.