We just announced an important new feature to our CyberSiteSearch ECommerce site search tool called Guided Navigation.

While the fundamental purpose of any E-Commerce site search product is to assist visitors to rapidly locate and purchase products, they often fall short when visitors use vague or general search terms that yield many results. Visitors often abandon their search because of a combination of the large number of results returned and the fact that they are retruned in an unstructured manner.

Guided navigation helps solve this problem by returning results in a structured manner, allow visitors to easily narrow results in a guided manner. The net effect is increased conversion rate and sales for the online merchant.

You can read the full press release here.